Since 1983, Michael ‘BigMike’ Straumietis has been on a mission to make cannabis an acceptable and everyday part of healing humanity. And when he opened the doors to Advanced Nutrients In 1999, the roots of a revolution were born.
It started as an underground movement utilizing science to unlock the true genetic potential of the cannabis plant… And now encompasses a global community of growers in 111 countries—and counting.
Since its inception, Advanced Nutrients has introduced more than 53 innovations to the cannabis community and continues to revolutionize the space through proprietary next-generation science. The brand’s unprecedented success in the space hinges on its commitment to authenticity, transparency, and innovation.
Today, Advanced Lifestyle weaves together the same values BigMike has always instilled in Advanced Nutrients: respect for the roots of our community and an eye toward cutting-edge trends. Each piece pays homage to the pioneers of the movement, while inspiring hope for the future of cannabis.
Staying true to the Advanced name, our premium apparel line blends the highest-quality material with the tradition of cut and sew to create unique pieces growers can enjoy for seasons to come. And just like our nutrients, everything is designed and made the "BigMike" way, with the highest standards of excellence in mind.