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BigMike wearing Advanced Nutrients T-shirt

In 1999, Michael 'BigMike' Straumietis opened the doors to Advanced Nutrients, and a community was born.

From this seed grew the roots of a revolution.

It started as an underground movement to utilize science to help develop the best possible nutrients the world has ever seen — this spread into a global mission…

Advanced Nutrients is one of the fastest growing impact brands in the world. Founded in 1999, the company was the first to develop a complete nutrient system that unlocks the true genetic potential of plants. Since its inception, the brand has introduced more than 53 innovations to the cultivation community and continues to revolutionize the space through proprietary next-generation science. The brand’s unprecedented success in the space hinges on its commitment to authenticity and transparency in everything we do.

Advanced Lifestyle stitches together the same threads behind the award-winning nutrient line: respect for the traditions of our community and an eye toward cutting-edge trends. Each piece pays homage to the pioneers of the movement, while inspiring hope for a future marked by diverse ingenuity.

Staying true to the Advanced brand, our premium apparel line blends the highest-quality material.  Our collection utilizes the tradition of cut and sew to distinguish ourselves in a crowded field, just like our nutrients, everything is designed and made the "BigMike" way to the highest standards.  Our apparel like our nutrients, are designed for the enjoyment of everyone.